Compatible with all models! How the familiar design model's customized smartphone case is made
A model designed by familiar, a baby and child-related brand, is now available as a standard item from Japan's largest smartphone cover brand COVERARY!
We will be selling smartphone cases compatible with all models with familiar limited art motifs. We will introduce how the project started and the behind-the-scenes stories behind the creation of the items.
It all started with one email
When I was looking for a leather smartphone case manufacturer, I received an email from a familiar who was drawn to COVERARY's colorful product photos.
"We have released smartphone cases in the past, but they were only compatible with specific models.
COVERARY is compatible with all smartphone models, and offers a wide range of leather color variations and customization of smartphone accessories. I thought that more familiar fans would be happy than ever before. ”
A combination of popular items and cute art
Introducing this time is a customized smartphone case that is compatible with all models, combining COVERARY's popular items with familiar's unique art!
The back case of COVERARY is made from Adria leather, which is characterized by its fine texture and elegance even among Italian leathers, and is printed with familiar familiar art that has been loved for many years, such as bears and terriers, giving it a cute yet mature look. The item has been created to give you a feeling of warmth.
Adria leather, which has attractive coloring, is available in a total of 32 colors. Furthermore, there are 3 patterns of familiar limited art created especially for this item. We asked familiariar's designers about their commitment to creating cute art that will make you smile.
Limited edition design with passion
It is an art that fully conveys the cuteness of familiar while making use of COVERARY's case design.
"Happy Memories"
Marine patterns are a popular design among familiar art. By printing a marine-style bear in the center of the case in a refreshing unisex color scheme, the design conveys its cuteness at a glance.
The cute feature is that Kuma-chan is slightly turned backwards, showing his sailor collar and tail.
"Which one do you like?"
Art using three familiar motifs: a teddy bear, an apple, and a terrier.
By making the art a little smaller than other patterns, it creates a cute and bold impression, but the simplicity of the art and the mature feel of genuine leather overlap, making this design recommended for those who like simple tastes. I finished it.
"Always good friends"
For this item, you can not only choose a case, but also customize accessories such as hand belts and rings.
Therefore, we created art that would make the design even cuter even with smartphone accessories. The cute feature of this item is that when you attach the hand belt, it looks like the bears are peering at you from behind the belt.
Also, when designing, we especially spent time coloring the art. In fact, I gradually change the colors of the art, such as the color of the bear, the hat, and the apple, to match the leather color used for the base.
We pay close attention to details that may not be obvious at first glance, so that you can enjoy the art in every detail, no matter which leather color you choose. Please enjoy the detailed details!
October limited art available
Starting in October, in addition to the initial three types of art, we will add one type of art that matches the seasonal theme, and will be selling it on a monthly basis.
Art in October: "Let's Play with Colors"
From Familiar's October art theme "shapes color", a limited edition design based on the overlapping of colors and the joy of overlapping colors has been released.
This adorable illustration shows a teddy bear and a terrier playing with colors in heart marks for the Autumn of Art.
As with the last time, the art comes in two different colors, pink and blue, depending on the color of leather you choose.
Customize everything freely
What is particularly attractive about this case is that the customer can customize various aspects such as design, color, and options. The case color is available in 32 colors, and the familiar limited art can be freely combined from 3 patterns.
In addition, you can customize smartphone accessories such as a smartphone shoulder that is perfect for the upcoming outdoor season and a hand belt that is useful for preventing falls and as a stand.
What's more, you can also have up to six initials engraved on the item to make it even more special!
Through repeated improvements
At Familiar, when we create a product, we first create design samples by cutting and pasting felt by hand. This is because it is easier to create a visual image with the actual product than with data, and design changes can be made on the spot.
Each piece of art takes a lot of time and effort to create, and is filled with love.
When I brought product samples to Familiar for the first time, I was overwhelmed by the variety of color variations! That's what it looked like. From then on, we continued to make improvements over and over again, paying particular attention to every detail, such as the actual feel of the product and the appearance of the included parts.
When you actually try on the sample, you can feel the difference from other smartphone cases. Being able to choose my favorite color, art, and easy-to-use options gives me a sense of fit, and I've grown attached to my own original case.
Finally, the limited edition item is complete
We constantly check samples from the customer's perspective and make improvements over and over again to create carefully selected items. It took a lot of time and effort to create a really cute item.
Simulation Function
In addition, on the COVERARY online site, we have prepared a simulator page where you can actually see the combinations of 32 leather colors and 4 art patterns. Please enjoy customizing it to your liking!
Limited edition art appears every month?!
In addition to the 3 initial art patterns for the customized smartphone case (familiar), limited art that matches the seasonal theme will be released every month!
Please look forward to future developments.
If you subscribe to COVERARY's e-mail newsletter, you will receive the latest information. Additionally, you can now receive a 500 yen off coupon that you can use on your first purchase at COVERARY.
To check stock/purchase, please visit familiar Online Shop.