[Staff Recommended Coordination] Vol.3
A gentle time connected by color

Staff introduction this time: Mr. Miyamoto

― First, please introduce yourself.

I am in charge of product planning and development mainly for dog leads and collars in the pet products department.

Leads and collars are directly related to the lives of your precious family. That is why we pay the utmost attention to safety and always work while thinking about whether customers can use them with peace of mind and be pleased.

From now on, we plan to gradually increase the number of products, and in the future, we hope to create a place where customers can pick up items in a physical store.

We would be happy if we could offer a lineup as fulfilling as a specialty store to satisfy you even more.

Enjoy pet items made from the same material as smartphone cases, the charm of pet items

― What kind of items are there in pet products?

This time, we introduce the 'Custom Lead' for dogs.

It is divided into three parts: hand parts, lead parts, and shoulder parts, allowing you to freely combine the handle and strap parts.

It's attractive that you can change how you use it just by swapping parts according to the scene, whether it's for everyday walks, when you want to free your hands, or when you want to tie it nearby at a cafe.

We offer a variety of materials, so we hope you enjoy customizing.

Pet products made with the same popular 【シュリンクレザー】 used in COVERARY's popular smartphone cases are also available, carefully selected in popular colors, so you can subtly enjoy coordinated looks.

Because you use it every day, gently and stylishly

― May I ask about the development story of the Custom Lead?

The 'Custom Lead' was the first product I planned after joining the pet products department.

When I saw our company's standard 【シュリンクレザー】 smartphone case, I thought, 'It would be fun if pet products could be customized like smartphone cases!' That was the trigger.

In the future, we plan to further increase variations in use, materials, and sizes to evolve even more.

By the way, COVERARY (カバラリ) collars are carefully designed with gentle features, such as using organic tanned leather on the back side that touches the skin.

The custom lead that can be combined with that collar is attractive because the owner can enjoy matching colors with their dog. We want to continue developing and delivering items that fulfill both safety and style.

Both design and ease of use are important

― Please tell us about the favorite case you are currently using!

I am a fan of the 【シュリンクレザー】 shoulder smartphone case with a hand strap.

The color combines the popular greige, the hand strap in cappuccino, and the leather cord shoulder in charcoal gray.

The appearance is simple, but the functionality is high, and I like it very much. For me, who often drops my smartphone, the hand strap gives a sense of security.

I used to choose just by design, but after using this case, I realized the importance of functionality, and now I choose ones that have both design and ease of use.

To enjoy your favorites for a long time

― Is there anything you are conscious of when choosing or using a case?

I want to use my favorites beautifully for a long time, so I use different cases.

Before I knew it, my favorites increased, and now I have about 4 to 5 (laughs).

Having several is fun because you can choose according to your outfit, mood, and the scene of the day.

Today's case is a shoulder strap type with a detachable strap. When walking with your pet, your hands are free, making it easier to hold the leash, and it's very comfortable and easy to move.

A case that snuggles up to your favorite color

― Is there a point to today’s fashion?

I like light blue shirts so much that I have a collection and feel very calm wearing them. So naturally, I often choose pastel or soft colors that match my clothes for my smartphone case.

― Does your choice of smartphone case change depending on the season?

In summer, I want to look cool, so there are days I use a clear case. I also change the shoulder strap to paracord material, so I don’t mind even if I sweat.

Because we are together, colors you love even more

― Finally, please give a message to our customers!

COVERARY (カバラリ) has an unparalleled variety of colors, and we are preparing to sell pet supplies soon, in addition to smartphone cases and accessories.

Because both smartphone cases and collars are things you wear every day, we hope you enjoy the time choosing colors and designs and find the perfect "favorite" for you and your dog.

From now on, through the real voices of staff who actually work, we will deliver ways to enjoy smartphone cases and ideas.
Please look forward to next time as well!